Introduction
Exam Technique
1.1 Meeting Customer Needs
1.2 Market
1.3 Marketing Mix & Strategy
1.4 Managing People
1.5 Entrepreneurs & Leaders
Theme 1 - Summary Review
2.1 Raising Finance
2.2 Financial Planning
2.3 Managing Finance
2.4 Resource Management
2.5 External Influences
Theme 2 - Summary
3.1 Business Objectives & Strategy
3.2 Business Growth
3.3 Decision-Making Techniques
3.4 Influences on Business Decisions
3.5 Assessing Competitiveness
3.6 Managing Change
Theme 3 - Summary
4.1 Globalisation
4.2 Global Markets & Business Expansion
4.3 Global Marketing
4.4 Global Industries & Companies (Multinational Corporations)
Theme 4 - Summary
1.5.2 Entrepreneurial Motives & Characteristics
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