Introduction
Exam Technique
Unit 1 - What is Business
1.1 Nature and Purpose of Business
1.2 Business Forms
1.3 External Environment
Unit 2 - Managers, Leadership and Decision Making
2.1 Management, Leadership & Decision Making
2.2 Management Decision Making
2.3 Role & Importance of Stakeholders
Unit 3 - Decision Making to Improve Marketing Performance
3.1 Marketing Objectives
3.2 Markets & Consumers
3.3 Marketing Decisions, Segmentation, Targeting, Positioning
3.4 Marketing Mix
Unit 4 - Decision Making to Improve Operational Performance
4.1 Operational Objectives
4.2 Operational Performance
4.3 Increasing Efficiency & Productivity
4.4 Improving Quality
4.5 Managing Inventory & Supply Chains
Unit 5 - Decision Making to Improve Financial Performance
5.1 Financial Objectives
5.2 Financial Performance
5.3 Sources of Finance
5.4 Cash Flow, Profits & Profitability
Unit 6 - Decision Making to Improve Human Resource Performance
6.1 HR Objectives
6.2 HR Performance
6.3 Organisational Design & Managing HR Flow
6.4 Improving Motivation & Engagement
6.5 Improving Employer-Employee Relations
Unit 7 - Analysing the Strategic Position of a Business
7.1 Mission, Corporate Objectives, Functional Objectives & Strategy
7.2 Financial Ratio Analysis
7.3 Overall Performance
7.4 Political & Legal Change
7.5 Economic Change
7.6 Social & Technological
7.7 Competitive Environment
7.8 Investment Appraisal
Unit 8 - Choosing Strategic Direction
8.1 Strategic Direction
8.2 Strategic Positioning
Unit 9 - Strategic Methods: How to Pursue Strategies
9.1 Assessing a Change in Scale
9.2 Innovation
9.3 Globalisation & Internationalisation
9.4 Digital Technology
Unit 10 - Managing Strategic Choice
10.1 Managing Change
10.2 Organisational Culture
10.3 Strategic Implementation
10.4 Problems with Strategy
Assessment Resources